Tech Fest 2025 Branding
2025
The Tech Fest branding blends color, motion, and the digital realm to convey energy and unity within a modern academic context. NYU purple, alongside blue, yellow, and orange, reflects the university's vibrancy. The gradient from purple and blue to yellow and orange highlights connectivity and the innovative spirit of the event.
>> Click here for project detail
#Branding
#Poster
#Adobe Illustrator
>> Click here for project detail
#Branding
#Poster
#Adobe Illustrator
#Poster
#Adobe Illustrator
Joint Conference of Serious Game 2024 Branding for CREATE Lab
2024
As a 2D/3D artist at CREATE Lab, I designed the visual branding for the 2024 Joint Conference of Serious Games (JCSG), including the logo, motion graphics, merchandise, and website. The designs reflect the collaborative and innovative nature of serious games and aim to create a cohesive and engaging experience for attendees.
#Adobe Illustrator
#Branding
#Visual Identity
#Branding
#Visual Identity
Skincare/Beauty Digital Design
2025
Driven by a strong passion for the skincare and beauty industry, particularly in digital and graphic design for web and social platforms, I developed a series of campaigns to explore and refine effective visual communication strategies.
#Adobe Illustrator
#Photoshop
#Photo Retouching
#Photoshop
#Photo Retouching
City Smart, Cyber Smart - Cybersecurity Campaign
2023
For 2023 "City Smart, CyberSmart" campaign for NYU IT,
I crafted 40+ digital signage pieces that creatively draw parallels between
navigating the NYC MTA train system and mastering
cybersecurity at New York University.
>> Click here for project detail
>> Click here for project detail
#Adobe Illustrator
#Icon
#Newsletter
Illustration
#Icon
#Newsletter Illustration
USAO Poster
2022
As the poster designer of Undergraduate Studio Art Organization, I
have designed a set of poster for different events and
announcement. posters were displayed in the Barney Building of NYU
as well as Official Instagram of School of Steinhardt, Studio Art
account.
#Adobe Illustrator
#Poster
#Campaign
#Poster
#Campaign
The Download
2023-2024
Monthly 'The Download' Newsletter graphics for NYU IT
Communications.
>> Click here for more work samples
Released each month on:
https://www.nyu.edu/life/information-technology/about-nyu-it/nyu-it-news/the-download.html
>> Click here for more work samples
Released each month on:
https://www.nyu.edu/life/information-technology/about-nyu-it/nyu-it-news/the-download.html
#Adobe Illustrator
#Icon
#Newsletter
Illustration
#Icon
#Newsletter Illustration
Dance Video Youtube Thumbnail
2023
Video thumbnails for Not Shy Dance Crew on Youtube.
Hitting cumulative 2M+ views and 40K+ followers.
>> Click here for more work samples
#Post-editing
#Photoshop
#Color Grading
#Photoshop
#Color Grading
Student Tech Guide Sticker for NYU Welcome Week
2024
Student Tech Guide Sticker for new students during the welcome week 2024. Printed 30,000+ stickers to
distribute in 20+ departments.
#Adobe Illustrator
#Sticker
#Visual Branding
#Sticker
#Visual Branding
Research Recruitment Poster
2024
Research Recruitment posters/flyers for CREATE LAB, advertising their new game and VR study research.
#Adobe Illustrator
#Poster
#Campaign
#Poster
#Campaign
Her: Square(s) pt.1
2022
Her: Square pt.1 revolves the concept of desire. It is featured in
the show Avaritia: Desire, creating a matrix of subjects
symbolizing different forms of the Seven Sin.
#Adobe Illustrator
#Photoshop
#Merch
#Photoshop
#Merch
Her: Square(s) pt.2
2023
Her: Square pt.2 is inspired by my dreams about food and fantasy.
#Adobe Illustrator
#Poster
#Campaign
#Poster
#Campaign
Her: Square(s) pt.3
2023
Her: Square pt.3 derives from my 66 days of illustration
challenge. Everyday, I pick a mundae subject in life and turn it
into a small illustration with imaginative color combinations,
turning oridanary things into something different.
#Procreate
#Photoshop
#Postcard
#Photoshop
#Postcard
