01 Introduction

For the 2024 Joint Conference on Serious Games (JCSG), I developed a comprehensive visual identity system spanning print, motion, merchandise, and digital. The design aims to reflect the conference’s interdisciplinary nature and innovative spirit, making complex scentific discourse accessible through bold, gamified visual language.

02 Visual Identity

The JCSG 2024 identity is built around a modular system of six abstract icons, each representing a core theme of the conference. Each designed within a structured grid, the icons use geometric forms and distinct colors to signal:

System & Structure, Design & Development, Player-Centric Network,
Evaluation & Improvement, Collaborative Learning, and Interface & Controller.

These six core icons function as modular motifs throughout the identity system. They are used independently to signal specific areas (e.g. session signage, name tags), and collectively to express the diversity and interconnectedness of the conference.

03 Banners & OOH

Large-format posters were designed for high visibility campus areas to attract both registered attendees and participants. The posters positions JCSG as a multidisciplinary platform at the intersection of design, technology, and learning. The modular icon grid reinforce visual consistency while drawing attention through bold color and form.

04 Socials

05 Prints, Merch & Misc