01 Introduction

The Tech Fest branding blends color, motion, and the digital realm to convey energy and unity within a modern academic context. NYU purple, alongside blue, yellow, and orange, reflects the university's vibrancy. The gradient from purple and blue to yellow and orange highlights connectivity and the innovative spirit of the event. The typeface enhances clarity and professionalism, while the embedded binary code—decoding to "innovation, excellence, collaboration"—subtly reinforces the festival's themes.
The central gradient circular visual symbolizes the energy of innovation, reflecting the forward-moving nature of technology and its ability to connect and propel us. The design celebrates the future of technology, grounded in NYU’s academic culture.

02 Brand Guideline

03 OUTCOME